Role-based email addresses: should you email info@ and sales@?
Role accounts like info@ and sales@ belong to a function, not a person. Why ESPs distrust them, the consent problem, when B2B senders can still use them and how to detect them.
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Deliverability, explained.
Guides and research on email verification, bounce rates, catch-all domains, disposable addresses, list hygiene and sender reputation. Written by the people who run the engine.
3 posts tagged klaviyo
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@How to reduce your email bounce rate (and why 2% is the line)
Keep hard bounces under 2% or mailbox providers start throttling you. Hard versus soft bounces, the main causes, a step by step cleanup plan and sunset policies.
@How to clean a Klaviyo list before your next flow
Clean a Klaviyo list the right way: export and verify, suppress undeliverable profiles, build a verified-deliverable segment, and keep sign-up forms clean with real-time checks.
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