Email deliverability glossary: 40 terms every sender should know
Forty email deliverability terms defined in one or two sentences each: bounces, SPF, DKIM, DMARC, spam traps, greylisting, sender reputation, inbox placement and verification.
A catch-all domain accepts mail for every address, real or not, so a verifier cannot confirm a mailbox. Here is how we detect it and how to mail those contacts safely.
A catch-all domain, also called an accept-all domain, is a domain whose mail server accepts mail for every address, whether or not the mailbox exists. Because the server says yes to everything, a verifier cannot tell a real mailbox from an invented one, so addresses at these domains are marked risky rather than deliverable. They can still be mailed, but they need to be handled with more care.
Normally a mail server checks the recipient during the SMTP conversation. When we send RCPT TO for a mailbox that does not exist, a well-behaved server answers 550 5.1.1 and the question is settled. See how SMTP verification works for the full exchange.
A catch-all server skips that check. It returns 250 for any local part at the domain, accepts the message, and decides later what to do with it: deliver it to a shared mailbox, forward it to an admin, or silently discard it. From the outside, every address at the domain looks deliverable.
Catch-all is rarely an accident. Organisations choose it for reasons that make sense from the inside:
The last one is worth remembering. Catch-all is sometimes a security setting, not laziness, and the domains that use it include large, legitimate businesses.
Detection is simple in principle. After we check the real address, we send a second RCPT TO with a random local part that could not possibly exist, something like a long string of letters and digits. If the server accepts that address too, it is accepting everything, and the earlier 250 for the real address meant nothing.
We run this probe on every domain we verify and cache the result for a short period, so a list of 5,000 contacts at the same company does not trigger 5,000 probes. You can test any domain yourself with the catch-all checker, and the MX lookup will show you which mail servers answered.
Two details matter in practice. First, the probe has to be sent in the same session or shortly afterwards, because some servers behave differently once they have seen a bad address. Second, some servers accept everything at the SMTP stage and bounce later from the mailbox system. That still counts as catch-all for verification purposes, and it is exactly the case that creates surprise bounces.
People sometimes ask us to mark catch-all addresses as deliverable, since the server said 250. We do not, because the 250 was not about the address. It was about the domain.
A deliverable verdict means we confirmed a mailbox. A risky verdict means the address may well work, but we could not confirm it, and you are taking a measured risk by sending. On a typical B2B list a significant share of addresses sit at catch-all domains, and our experience is that a meaningful portion of those are old or invented. Scoring them honestly keeps your bounce rate predictable; the bounce rate calculator will show you what a bad batch of catch-alls does to the number.
The score helps here. A catch-all address with clean syntax, a corporate domain with proper SPF and DMARC, and a local part that follows the company's naming pattern will score higher than a catch-all address on a parked domain with no web presence.
Risky does not mean never. It means segment and watch.
For cold outreach the calculation is slightly different: a catch-all address at the right company may be the only route to the person you want to reach, and a single bounce is a cheap price. For a newsletter with thousands of subscribers the maths flips, and we suggest suppressing catch-alls that have never engaged.
Microsoft's platforms deserve a specific note because so many corporate domains run on them.
Microsoft 365 tenants are not catch-all by default. An administrator can enable it through an accepted domain set to internal relay with a catch-all mail flow rule, and some tenants do. More commonly the tenant rejects unknown recipients, but only after a delay, or it accepts at the edge (through a third-party filtering service in front of Exchange Online) and bounces afterwards. The second pattern looks like catch-all to a verifier and produces bounces to the sender, so we treat it as risky.
Outlook.com, Hotmail and Live addresses are consumer mailboxes and are not catch-all. They do, however, reject unfamiliar verifiers aggressively, so a verification service without good sending reputation will get a lot of unknown results from them. We maintain the infrastructure to get real answers from those servers, which is one reason our unknown rate is low.
Google Workspace domains can also be configured as catch-all, through a catch-all address routing setting in the admin console. Gmail.com itself is not catch-all.
Run your list through bulk list cleaning and look at the catch-all segment on its own. If you send to it, do it as described above. To stop catch-all addresses piling up in the first place, real-time verification flags them at signup so you can ask for a confirmation click before they join your list. You can read more about how we score these cases on the catch-all detection page.
Related reading
@Forty email deliverability terms defined in one or two sentences each: bounces, SPF, DKIM, DMARC, spam traps, greylisting, sender reputation, inbox placement and verification.
@Real-time email validation checks an address as it is typed: syntax, typos, disposable domains, role accounts, MX and an optional mailbox check. Here is how it works.
@Gmail, Outlook and Yahoo addresses carry no company signal, so B2B teams segment them. When free addresses are legitimate, how the free and role flags route them, and bulk detection.
Photos: Freepik